Video Analytics for Audience Measurement in Retail and Digital Signage
Submission deadline: 28. March 2014
Location: Stochkolm, Sweden
Dates: 24. August 2014 -24. August 2014
More information: http://www.ino.it/vaam/
The retail and advertisement industries are becoming more pervasive, with the need of measuring engagement of viewers/shoppers with newly launched campaigns. Video analytics may help understanding the effectiveness of the branded message by studying and measuring public opinion and polling, geographical concentration of conversation of viewers. To this aim, computer vision and pattern recognition technologies will play an important role in audience measurement for their capability of understanding from visual cues demographics, gaze, dwell time, affect state and group proxemics, where low spatial-resolution, pose changes, occlusions, illumination changes, are critical aspects for recognition.